Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
Shelby Lee Walsh — May 24, 2009 — Art & Design
References: naotofukasawa
Although Trend Hunter has been on top of the creatively packaged juice boxes we've been seeing all over, Naoto Fukasawa has yet to have his deserved time in the limelight. This Japanese artist has created these juice boxes that not only taste delicious, but look delicious too!
Juice boxes that have been colored and textured to look like strawberries, kiwi and bananas have been some of his latest projects. Mmmm!
Implications - Taking a traditional item and imbuing it with unfamiliar qualities is a great way to stand out in a competitive marketplace. Companies should consider how their products can be altered slightly to transform an average commodity into a cutting-edge design.
Juice boxes that have been colored and textured to look like strawberries, kiwi and bananas have been some of his latest projects. Mmmm!
Implications - Taking a traditional item and imbuing it with unfamiliar qualities is a great way to stand out in a competitive marketplace. Companies should consider how their products can be altered slightly to transform an average commodity into a cutting-edge design.
Trend Themes
1. Creatively Packaged Juice Boxes - Companies can explore innovative ways to package their products, making them visually appealing and unique in a competitive market.
2. Flavored Juice Boxes - Adding different flavors to juice boxes can enhance the consumer experience and differentiate the product from competitors.
3. Food-inspired Packaging - Using food or fruit-inspired designs on packaging can create a sensory connection with consumers and make the product more appealing.
Industry Implications
1. Beverage Packaging - Beverage companies can explore creative packaging designs to attract customers and differentiate their products.
2. Food and Beverage - Food and beverage companies can experiment with adding flavored variations to their products to cater to different consumer preferences.
3. Product Design - Product design companies can use food-inspired aesthetics to create visually appealing and innovative packaging solutions for various products.
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