Avocados From Mexico Introduces a New QR-Based Packaging Format
Kanesa David — August 15, 2024 — Business
References: avocadosfrommexico & globenewswire
Avocados From Mexico is thrilled to unveil its fresh, new packaging, now available in over 300 supermarkets throughout Quebec and the Maritime provinces. In collaboration with Sobeys and its affiliated brands—including IGA, Marchés Tradition, and Bonichoix—the exclusive Avoglow color is central to this exciting rollout.
Each bag of avocados is adorned with practical tips for storing and ripening avocados and a QR code that directs consumers to a treasure trove of recipe ideas. This unique enhancement is designed to assist shoppers in overcoming common avocado-related challenges, from selection to preparation.
"Avocados From Mexico is dedicated to supporting innovative in-store initiatives aimed at enhancing the customer experience and introducing consumers to new ways of enjoying avocados. We thank Sobeys for their commitment to elevating consumer experiences by exclusively displaying our bags, exemplifying their dedication to providing exceptional offerings," said Miguel Barcenas, Head of Marketing for Avocados From Mexico international markets.
Image Credit: Avocados From Mexico
Each bag of avocados is adorned with practical tips for storing and ripening avocados and a QR code that directs consumers to a treasure trove of recipe ideas. This unique enhancement is designed to assist shoppers in overcoming common avocado-related challenges, from selection to preparation.
"Avocados From Mexico is dedicated to supporting innovative in-store initiatives aimed at enhancing the customer experience and introducing consumers to new ways of enjoying avocados. We thank Sobeys for their commitment to elevating consumer experiences by exclusively displaying our bags, exemplifying their dedication to providing exceptional offerings," said Miguel Barcenas, Head of Marketing for Avocados From Mexico international markets.
Image Credit: Avocados From Mexico
Trend Themes
1. Interactive Packaging - The incorporation of QR codes on avocado bags promotes consumer engagement by offering recipes and care tips directly through their smartphones.
2. Enhanced Consumer Experience - Providing practical avocado storage and ripening tips on the packaging effectively addresses and alleviates common consumer pain points.
3. Collaboration-driven Innovations - The partnership between Avocados From Mexico and Sobeys exemplifies how strategic alliances can introduce unique products that captivate shoppers and improve store offerings.
Industry Implications
1. Grocery Retail - Supermarkets like Sobeys benefit from exclusive, QR-enhanced avocado packaging as it augments the in-store shopping experience.
2. Digital Marketing - QR-based packaging integrates digital touchpoints, providing brands with a direct communication channel to share recipes and care instructions.
3. Agricultural Products - Innovative packaging solutions elevate the market appeal of agricultural goods, making them more attractive and user-friendly to consumers.
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