Lawrence Yang's Response to New Pepsi Logo
Danielle Levy — February 14, 2009 — Art & Design
References: blowatlife.blogspot & treehugger
Lawrence Yang works as a interaction designer and visual artist in San Francisco. You can buy his Pepsi-graphic T-shirt for $26 at Printfection.com.
Yang’s DIY ad ‘modification’ was inspired by Pepsi’s new lopsided logo ads. It’s quite brilliant how this visual clearly depicts that drinking Pepsi can make you ‘round,’ but it also plays well on the aesthetic of the Pepsi logo. While Yang may be mocking Pepsi’s ad, he has also given them a tad more advertising power with his graphic response!
Yang’s DIY ad ‘modification’ was inspired by Pepsi’s new lopsided logo ads. It’s quite brilliant how this visual clearly depicts that drinking Pepsi can make you ‘round,’ but it also plays well on the aesthetic of the Pepsi logo. While Yang may be mocking Pepsi’s ad, he has also given them a tad more advertising power with his graphic response!
Trend Themes
1. Soft-drink Ad Busting - Creating satirical or subversive versions of popular beverage advertisements to appeal to anti-capitalist or countercultural audiences.
2. DIY Brand Activism - Individuals and grassroots artists using their skills to produce parodies and satirical artwork in response to corporate branding and advertising campaigns.
3. Visual Play on Corporate Logos - Incorporating existing logos and brand imagery into creative and clever artwork that subverts or comments on the marketing messages they communicate.
Industry Implications
1. Advertising & Marketing - Establishing new strategies for engaging or responding to anti-capitalist, anti-corporate, and subversive consumer audiences and countercultures.
2. Fashion & Apparel - Creating merchandise and clothing featuring new and subversive campaigns that comment on popular brands and visual identities.
3. Art & Design - Encouraging artists to incorporate more consumer and corporate imagery into their work as a means of exploring the role of marketing and branding in shaping public identity.
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