RecessIsOn Pursuades Us to ‘F_ck the Recession'
Marissa Brassfield — November 18, 2008 — Pop Culture
References: recessison & notcot.org
Lately we’ve been hearing a lot of the “R” word and seeing a lot of hand-wringing at the prospect of financial loss; Recessison.com aims to shoo the evil word ‘recession’ away, rename it to ‘Recess is On,’ and continue on with life.
RecessIsOn.com aims to rid us of our materialistic ways and look back to a time where the amount of cash in our bank account wasn’t directly correlated with the level of happiness we felt. While this view is a bit too Pollyanna for those who are accustomed to fine living, this return to true happiness is refreshing.
RecessIsOn.com aims to rid us of our materialistic ways and look back to a time where the amount of cash in our bank account wasn’t directly correlated with the level of happiness we felt. While this view is a bit too Pollyanna for those who are accustomed to fine living, this return to true happiness is refreshing.
Trend Themes
1. Recession Rebranding - RecessIsOn.com's innovative approach to rebranding the recession as a time for fun and happiness opens up opportunities for companies to create new products and services that cater to this mindset.
2. Anti-materialistic Movement - The rise of RecessIsOn.com's anti-materialistic movement presents opportunities for industries to develop sustainable and socially-conscious products and services that promote a more fulfilling and meaningful lifestyle.
3. Return to Happiness - The concept of returning to true happiness, championed by RecessIsOn.com, creates possibilities for industries to focus on experiences and personal enrichment rather than material possessions.
Industry Implications
1. Wellness and Self-care - The wellness and self-care industry can tap into the trend of recession rebranding by offering affordable products and services that prioritize mental and emotional well-being.
2. Sustainable Living - The sustainable living industry can leverage the anti-materialistic movement to promote eco-friendly and ethical products as alternatives to excessive consumption.
3. Experience-based Retail - The experience-based retail industry can capitalize on the return to happiness trend by creating immersive and interactive shopping experiences that focus on creating memories and moments rather than just selling products.
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