Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons
Armida Ascano — November 9, 2010 — Marketing
References: horriblelogos & horriblelogos
Horrible Logos is a website that has been charging five dollars, allegedly for "beer money," to sketch fast logos for desperate companies. Armed with a PayPal account, a pencil and a scanner, Horrible Logos is providing an increasing number of clients with an alternative to expensive advertising agencies and brand consultants.
Essentially, Horrible Logos is like the fast food of marketing. With in-and-out service and a "horrible" yet delicious after-feeling.
Implications - That said, McDonalds has yet to change their name to 'Horrible Hamburgers.' Though the name is worth a thousand words, at a price point like five dollars, there may be a number of start-up companies out there willing to try their luck and hope for the best.
Essentially, Horrible Logos is like the fast food of marketing. With in-and-out service and a "horrible" yet delicious after-feeling.
Implications - That said, McDonalds has yet to change their name to 'Horrible Hamburgers.' Though the name is worth a thousand words, at a price point like five dollars, there may be a number of start-up companies out there willing to try their luck and hope for the best.
Trend Themes
1. Affordable Logo Design - Horrible Logos is offering cheap and fast logo designs, highlighting a trend towards affordable branding services.
2. Alternative Advertising Channels - As more companies seek cheap alternatives to traditional advertising agencies, the trend towards alternative advertising channels such as Horrible Logos is growing.
3. Do-it-yourself Branding - Horrible Logos caters to companies who are willing to take a DIY approach to their branding, representing a trend towards self-service branding solutions.
Industry Implications
1. Marketing and Advertising - Branding and advertising agencies could benefit from exploring the potential of affordable and alternative branding solutions that are currently being offered by Horrible Logos.
2. Startups - Startups on a tight budget looking for a quick and low-cost way to establish their brand identity could consider Horrible Logos as an option.
3. Small Business - Small businesses who can't afford to hire a traditional branding agency can take advantage of the affordable logo design services offered by Horrible Logos.
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