The extent to which brands are pushing themselves to curate unique and unforgettable consumer experiences is demonstrated in this collection of the top 2015 publicity stunt trends. While the power of the pop-up shop still exists, marketers have enhanced the experience to be even more personalized and exclusive.
This year saw many brands creating consumer-integrated events to promote products and services. The bike-powered outdoor cinema from Ben & Jerry's and social currency shops are perfect examples of brands creating last memories and connections.
Elaborate public stunts continue to serve their purpose for brands like Kleenex and Dentyne, which proved the ongoing success of surprise-and-delight tactics among consumers.
To gain a better understanding of the power of publicity stunts in today's millennial-dominated market, check out Trend Hunter's 2016 Trend Report. Complete with additional examples of the top 2015 publicity stunt trends, the report will also reveal how our custom research can inspire your next big idea.
Top 100 Publicity Stunt Trends of 2015
99
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
98
The Beach Bar Experience
Trend Hunter Chats with Sabino, Jessica & Lillo About #TheDreamIsland
97
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
96
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
95
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
94
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
93
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
92
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
91
3D-Printed Cars (UPDATE)
This Cutting-Edge Local Motors Creation is Now Production-Ready
90
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
89
Social Good Diets
Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest
88
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
87
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
86
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
85
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
84
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
83
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
82
Emoji Bobblehead Stunts
This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ
81
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
80
Toy-Made Christmas Trees
Disney's Toy Christmas Tree is Made from 2,000 Stuffed Animals
79
Giant Iced Tea Pitchers
Lipton's 'Be More Tea' Festival Broke a World Record for Largest Iced Tea
78
Driverless Pizza Delivery
Domino's Presents an Autonomous Bike That's Too Delicious to Be True
77
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
76
Epic Fail Campaigns
Snickers Calls Out Mistakes in NYC for Its Latest Ad Campaign
75
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
74
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
73
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
72
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
71
Collaborative Art Parties
RAW Design's 'RAW Canvas' Party Turns Attendees into Artists
70
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
69
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
68
Stormtrooper Car Services
Uber is Unleashing a Fleet of Stormtrooper Cars for Force Friday
67
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
66
Wish-Granting Campaigns
Wish Upon a Coke Brings 'Wish Booths' to India, Pakistan & the Philippines
65
Mock Off-Road Kits
Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure
64
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
63
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
62
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
61
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
60
Hyper-Relevant Pop-Up Bars
PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
59
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
58
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
57
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
56
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
55
Independent Spirit Campaigns
Beer Brand Sol Celebrates London's Local Heroes Through Art and Film
54
Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
53
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
52
Animal Awareness Typefaces
The Panda Font Project Brings Awareness Through an Adorable Font
51
Cordless Jumping Pranks
IKEA Uses Cordless Bungee Jumping' to Promote Wireless Charging
50
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
49
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
48
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
47
Breath-Freshening Food Trucks
This New Initiative Reminds Consumers to Chew Gum After Eating
46
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
45
Architectural Volcanic Projections
The ROM Celebrates a Museum Exhibit with a Grand Display
44
Aurora Borealis Airplanes
Icelandair's Hekla Aurora Recreates a Northern Lights Experience Inside
43
Technology-Testing Events
Microsoft's Device Night Invites People to Eat, Drink & Try New Products
42
Premature Christmas Campaigns
Selfridges Starts the Holidays Early with Christmas in August
41
Multi-Flavor Chocolates
Cadbury's Spectacular 7 Provides an Assortment of Flavors in a Single Bar
40
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
39
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
38
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
37
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
36
Promotional Floating Accommodations
The Airbnb Floating House Can Be Won for a Single Night
35
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
34
Cross-Promotional Chocolate Packaging
KitKat's YouTube Break Redesign Commemorates 2 Anniversaries
33
Insurance Policy Art
Beagle Street Transformed its Insurance Policies into Bold Wall Art
32
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
31
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
30
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
29
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
28
Discarded Furniture Ads
Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days
27
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
26
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
25
Branded Cat Camps
The Purina ONE Cat Camp is an Immersive Pop-Up for Feline Friends
24
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
23
Friendly Retail Robots
Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers
22
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
21
Reinvented Art Shows
Samsung S6 Edge on O2 is Celebrated with the 'Edge of the Canvas' Exhibit
20
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
19
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
18
Gigantic Origami Boats
Big Bang Fair Teamed Up with Kids to Build a Huge Floating Paper Boat
17
Board Game Jackpots
Hasbro France Replaces Monopoly Money with Real Bills in 80 Regular Sets
16
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
15
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
14
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
13
Comforting Tissue Stunts
Kleenex Employs Experiential Brand Marketing to Create Ease
12
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
11
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
10
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
9
Complementary Coffee Promotions
Chick-Fil-A is Offering Its Customers Free Coffee This February
8
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
7
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
6
Celebrity Stock Photography
Vince Vaughn and Dave Franco Star in Hilarious Stock Images
5
Sporty Holographic Projections
O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
4
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
3
Street Football Beer Promos
The Tiger Street Football Campaign Features Portuguese Legend Deco
2
Grocery Shopping Chauffeurs
Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
1
Homeless Viewpoint Ads
Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Branded Freeze-Dried Candies
Skittles Pop'd Respond to Demand for Freeze-Dried Treats
Exclusive Blush Pop-Ups
Hailey Bieber's Rhode Launches the Pocket Blush Pop-Up in NYC
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Mobile Truck Gloss Pop-Ups
Glossier Brings Balm DotWorld Mobile Truck to NYC This Summer
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Reusable Bag Pop-Up Shops
The IKEA 'Hus of FRAKTA' Honors the Brand's Signature Blue Bag
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes