Top 100 Publicity Stunt Trends of 2015

From Social Media Rum Tastings to Temporary 12-Hour Stores:

The extent to which brands are pushing themselves to curate unique and unforgettable consumer experiences is demonstrated in this collection of the top 2015 publicity stunt trends. While the power of the pop-up shop still exists, marketers have enhanced the experience to be even more personalized and exclusive.

This year saw many brands creating consumer-integrated events to promote products and services. The bike-powered outdoor cinema from Ben & Jerry's and social currency shops are perfect examples of brands creating last memories and connections.

Elaborate public stunts continue to serve their purpose for brands like Kleenex and Dentyne, which proved the ongoing success of surprise-and-delight tactics among consumers.

To gain a better understanding of the power of publicity stunts in today's millennial-dominated market, check out Trend Hunter's 2016 Trend Report. Complete with additional examples of the top 2015 publicity stunt trends, the report will also reveal how our custom research can inspire your next big idea.
The Rock Star Experience
99
The Beach Bar Experience
98
97
96
95
94
93
92
91
90
89
88
87
86
85
84
83
82
81
80
79
78
77
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29
28
27
26
25
24
23
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES