This Pop-Up Glenmorangie Bar Delighted Fans in London
Rebecca Byers — November 9, 2015 — Lifestyle
References: eventmagazine
The pop-up Glenmorangie Bar was a temporary whiskey experience that took place in London's Soho neighborhood earlier in 2015. A collaboration between Glenmorangie and Polar Black Events, the experiential pop-up aimed to familiarize customers with the many ways in which the whiskey can be mixed to create unexpected cocktails.
Located on Bateman Street in Soho, the Glenmorangie Bar served up 'Unseen' cocktails in a space completely decked out in the brand's gold and tangerine branding. Inside, the space featured an exclusive next room built to resemble the Glenmorangie vault. In the exclusive area, guests can learn more about some of Glenmorangie's rarest blends through expert-designed food and drink pairings.
Also available for purchase at the bar was the Glenmorangie 1970's collection, one of only 10 in the world that retail for £25,000.
Located on Bateman Street in Soho, the Glenmorangie Bar served up 'Unseen' cocktails in a space completely decked out in the brand's gold and tangerine branding. Inside, the space featured an exclusive next room built to resemble the Glenmorangie vault. In the exclusive area, guests can learn more about some of Glenmorangie's rarest blends through expert-designed food and drink pairings.
Also available for purchase at the bar was the Glenmorangie 1970's collection, one of only 10 in the world that retail for £25,000.
Trend Themes
1. Experiential Pop-ups - Businesses can create temporary immersive experiences to engage customers and showcase their products in unique ways.
2. Mixology and Cocktail Innovation - Mixologists can experiment with different combinations and techniques to create new and unexpected cocktails using traditional spirits.
3. Luxury Collectibles - Brands can offer limited edition, high-value collectibles to cater to the affluent market and create exclusivity.
Industry Implications
1. Beverage and Spirits - The beverage and spirits industry can embrace experiential marketing to educate consumers and boost brand awareness.
2. Hospitality and Events - The hospitality and events industry can incorporate immersive pop-up concepts to elevate guest experiences and attract new clientele.
3. Luxury Goods and Collectibles - Luxury brands can tap into the collectibles market by offering limited edition, high-priced items for affluent consumers.
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