Chick-Fil-A is Offering Its Customers Free Coffee This February
Vasiliki Marapas — January 30, 2015 — Marketing
References: chick-fil-a & time
Chick-Fil-A is introducing a coffee promotion that stipulates its customers will receive free cups of THRIVE Farmers Coffee all day long, regardless of a purchase.
The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer.
With this venture, Chick-Fil-A joins several other fast food companies, such as McDonalds and Dunkin' Donuts, in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late.
The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer.
With this venture, Chick-Fil-A joins several other fast food companies, such as McDonalds and Dunkin' Donuts, in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late.
Trend Themes
1. Complementary Coffee Promotions - Disruptive innovation opportunity: Offering free coffee promotions can attract customers and create a competitive advantage in the fast food industry.
2. Partnerships with Socially Conscious Coffee Companies - Disruptive innovation opportunity: Collaborating with companies like THRIVE Farmers Coffee can help fast food chains support social causes and differentiate themselves from competitors.
3. Growing Importance of Breakfast in Fast Food - Disruptive innovation opportunity: Expanding breakfast menus and promotions can capitalize on the consistent growth in this meal category and attract more customers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Fast food chains can explore new coffee offerings and promotions to enhance customer experience and drive sales.
2. Coffee Retail - Disruptive innovation opportunity: Coffee retailers can partner with fast food chains to expand their customer base and promote ethically sourced coffee products.
3. Socially Conscious Brands - Disruptive innovation opportunity: Brands that prioritize social causes can form partnerships with fast food chains to promote their mission while reaching a larger audience.
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