Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Rebecca Byers — July 9, 2015 — Marketing
References: eventmagazine
A recent activation in London saw a 100-meter Lipton Ice Tea-branded slip and slide that delighted commuters on their way into work. The summer-themed event took place from dawn until dusk and encouraged participants to bring along their swimwear and inflatables. The 'Rise & Slide' Lipton Ice Tea pop-up is the third installment in a summer-long series of 'Daybreaker' events.
The unique Lipton event was branded in their signature vibrant yellow and was located behind King's Cross station, which is situated at the northern edge of central London. The high traffic location of the activation was perfect in communicating the brand message regardless of whether or not one was able to participate.
The 'Daybreaker' event series was created for Lipton by Adam & Eve DDB.
The unique Lipton event was branded in their signature vibrant yellow and was located behind King's Cross station, which is situated at the northern edge of central London. The high traffic location of the activation was perfect in communicating the brand message regardless of whether or not one was able to participate.
The 'Daybreaker' event series was created for Lipton by Adam & Eve DDB.
Trend Themes
1. Experiential Marketing - Creating unique and immersive brand experiences like the Lipton Ice Tea slip and slide event can disrupt traditional marketing strategies.
2. Outdoor Activations - Organizing outdoor events such as slip and slides in high-traffic areas can attract attention and engage consumers in a memorable way.
3. Branded Pop-ups - Setting up branded pop-up experiences like the Lipton Ice Tea 'Rise & Slide' can generate buzz, increase brand awareness, and foster customer loyalty.
Industry Implications
1. Beverage - Beverage companies can leverage experiential marketing to create unique and interactive events that engage consumers and promote their products.
2. Advertising & Marketing - The advertising and marketing industry can explore outdoor activations as a disruptive strategy to create memorable experiences that drive brand recognition.
3. Event Planning - The event planning industry can incorporate branded pop-up experiences in their offerings, providing clients with innovative and attention-grabbing event ideas.
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