iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
Laura McQuarrie — January 7, 2015 — Marketing
References: 12hourstore & adsoftheworld
iZettle's 12 Hour Store takes the concept of a pop-up shop to the extremes. In order to support small businesses in Britain, iZettle created a flagship space to make sure that each of the six retailers was exposed to a ton of foot traffic.
Each small business had the chance to take over the shop for 12 hours, and after their time was up, the shop got a mini makeover to accommodate the next brand's look, feel and product assortment. In order to stress that there would be only one day to see what was inside each of the temporary boutiques, they were marked with street signs that comically informed the public of the shop's: "Grand opening today, grand closing tonight."
Each small business had the chance to take over the shop for 12 hours, and after their time was up, the shop got a mini makeover to accommodate the next brand's look, feel and product assortment. In order to stress that there would be only one day to see what was inside each of the temporary boutiques, they were marked with street signs that comically informed the public of the shop's: "Grand opening today, grand closing tonight."
Trend Themes
1. Pop-up Retail - Temporary retail spaces can provide a unique and engaging customer experience that benefits small businesses and can generate excitement within the retail industry.
2. Flexible Retail Spaces - Temporary spaces that are easily reconfigured and can accommodate different businesses offer opportunities for landlords to maximize the use of their properties and small businesses to test new markets with minimal overhead costs.
3. Event-based Retail - Temporary stores that align with cultural or seasonal events can generate hype, drive foot traffic, and create new opportunities for businesses and consumers alike.
Industry Implications
1. Retail - Temporary retail spaces can help retailers test new markets and reach new audiences, and can also drive excitement and interest in the industry.
2. Real Estate - Temporary retail spaces provide landlords and property owners with a flexible option that can maximize the use of their properties and generate additional revenue streams.
3. Events - Temporary retail spaces that align with cultural or seasonal events can create new opportunities for businesses and consumers alike, and can also generate buzz and excitement around an event.
5.2
Score
Popularity
Activity
Freshness
