The ROM Celebrates a Museum Exhibit with a Grand Display
Laura McQuarrie — June 13, 2015 — Marketing
References: rom.on
In order to announce the opening of the new Pompeei museum at the Royal Ontatio Museum (also known as the ROM), the museum will be hosting dramatic digital projection on the sides of its Daniel Libeskind-designed building.
The "ROMpeii" video and light display will simulate the experience of living so close to the deadly mount Vesuvius that left an entire city covered in ashes. Just as the pressure inside of a volcano builds and builds until it is ready to erupt, the digital projections will get more and more ominous as time goes on.
This display will be set up every night for a week and promises an "explosive moment" the night before the Pompeii exhibit opens on June 13th. People who come to marvel at the digital volcano are encouraged to share content on social media using the #ROMpeii tag.
Photo Credit: Scott Ramsay Photography
The "ROMpeii" video and light display will simulate the experience of living so close to the deadly mount Vesuvius that left an entire city covered in ashes. Just as the pressure inside of a volcano builds and builds until it is ready to erupt, the digital projections will get more and more ominous as time goes on.
This display will be set up every night for a week and promises an "explosive moment" the night before the Pompeii exhibit opens on June 13th. People who come to marvel at the digital volcano are encouraged to share content on social media using the #ROMpeii tag.
Photo Credit: Scott Ramsay Photography
Trend Themes
1. Digital Projections - Disruptive innovation opportunities include using advanced projection technology to create immersive experiences in various industries.
2. Social Media Sharing - Businesses can capitalize on the trend of encouraging user-generated content on social media to increase brand visibility.
3. Simulated Experiences - Industries can explore the potential of using digital simulations to recreate historical events or provide virtual experiences.
Industry Implications
1. Museum and Cultural Institutions - Museums and cultural institutions can utilize digital projections and immersive experiences to enhance visitor engagement and attract a wider audience.
2. Event Planning and Entertainment - Event planning and entertainment industries can incorporate digital projections and simulated experiences to create memorable and interactive events.
3. Marketing and Advertising - Marketing and advertising professionals can leverage the trend of social media sharing to promote products or services and engage consumers in creative ways.
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