Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
Meghan Young — March 11, 2015 — Marketing
References: yoplait & blog.generalmills
While competition between Coca-Cola and Pepsi has been put to the test through blind taste-offs before, Yoplait Yogurt has decided to bring it to another delicious experience. Pitting itself against Chobani in a hip pop-up space, Yoplait Yogurt allows visitors to not only try out nine Yoplait Greek flavors and eleven flavors of Yoplait Greek 100, but also a coffee and espresso station.
Through this experience, which is a fun alternative to traditional grocery store marketing, Yoplait Yogurt manages to strike up a sense of culture and community around its brand. Not to mention that the design of the pop-up shop is geared towards younger generations, which will keep it alive throughout the years. By making healthy eating a fashionable option, a whole new demographic is tapped into.
Through this experience, which is a fun alternative to traditional grocery store marketing, Yoplait Yogurt manages to strike up a sense of culture and community around its brand. Not to mention that the design of the pop-up shop is geared towards younger generations, which will keep it alive throughout the years. By making healthy eating a fashionable option, a whole new demographic is tapped into.
Trend Themes
1. Blind Taste-offs - Opportunity for brands to leverage blind taste-off competitions to engage customers and drive brand loyalty.
2. Pop-up Experiences - Creating immersive pop-up experiences can help brands foster a sense of community and appeal to younger demographics.
3. Fashionable Healthy Eating - Opportunity to make healthy eating a trendy lifestyle choice to attract a new target market.
Industry Implications
1. Food and Beverage - Food and beverage companies can benefit from organizing blind taste-off events to showcase their products and build consumer trust.
2. Retail - Retailers can explore pop-up shop concepts to create unique experiences and drive foot traffic to their stores.
3. Health and Wellness - Companies in the health and wellness sector can capitalize on the trend of fashionable healthy eating to promote their products and services.
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