This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
Amelia Roblin — January 26, 2015 — Marketing
References: roundhouseagency & dornob
If only every chair lift were replaced by something like this living room gondola. Instead of offering snow sports enthusiasts with a bare-essentials lift up the slopes, the Roundhouse creative agency set out furnish a cable car with all of the comforts of home.
The driving force behind the renovation of this funitel at California's Squaw Valley ski resort was Nest electronics. Maker of thermostats and smoke alarms, Nest strove to establish a new context for its products, making it easier for the the compact home appliances to get noticed. The idea was to embrace the products within this broad notion of a cozy home, as objects that are made to be intuitive, autonomous, responsive and interactive. Snowboarders and skiers would inevitably grow quite fond of the Nest company after this stunt, contributing to an ideal experience that's half sporty and half snug.
The driving force behind the renovation of this funitel at California's Squaw Valley ski resort was Nest electronics. Maker of thermostats and smoke alarms, Nest strove to establish a new context for its products, making it easier for the the compact home appliances to get noticed. The idea was to embrace the products within this broad notion of a cozy home, as objects that are made to be intuitive, autonomous, responsive and interactive. Snowboarders and skiers would inevitably grow quite fond of the Nest company after this stunt, contributing to an ideal experience that's half sporty and half snug.
Trend Themes
1. Cozy Cable Cars - Creating comfortable and furnished cable cars offers opportunities for innovative experiences in transportation.
2. Home-inspired Ski Resorts - Integrating home comforts into ski resorts opens up possibilities for unique vacation experiences.
3. Smart Appliance Integration - Incorporating smart home appliances into unexpected contexts presents opportunities for disruptive innovation.
Industry Implications
1. Transportation - The transportation industry can explore the development of luxurious and comfortable cable cars.
2. Hospitality - The hospitality industry can adopt the concept of home-inspired ski resorts to provide unique and cozy accommodations for guests.
3. Smart Home Technology - The smart home technology industry can venture into integrating their products into unconventional settings to showcase their versatility.
4.8
Score
Popularity
Activity
Freshness
