Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days
Laura McQuarrie — July 15, 2015 — Marketing
References: leons & marketingmag
Somewbere between the end of one month and the start of a new one tends to mark moving day, an occasion that Leon's decided to capitalize on for a furniture marketing stunt.
On July 1st, the brand set up signs that acknowledged pieces of furniture that had been discarded on the side of the street. These signs in Montreal were set up to remind people that they are deserving of better pieces of decor in the home. The inventive installations included a small section where people passing by could grab a coupon to put towards a shiny new piece of furniture from Leon's.
Appealing to people who are looking to embrace an "out with the old, in with the new" attitude, this eye-catching furniture marketing campaign is a winning one.
On July 1st, the brand set up signs that acknowledged pieces of furniture that had been discarded on the side of the street. These signs in Montreal were set up to remind people that they are deserving of better pieces of decor in the home. The inventive installations included a small section where people passing by could grab a coupon to put towards a shiny new piece of furniture from Leon's.
Appealing to people who are looking to embrace an "out with the old, in with the new" attitude, this eye-catching furniture marketing campaign is a winning one.
Trend Themes
1. Monthly Moving Days - Disruptive innovation opportunity: Create a service that helps people with their monthly moves, such as online platforms for booking movers or rental services.
2. Furniture Marketing Stunts - Disruptive innovation opportunity: Develop creative marketing strategies that engage customers and promote the idea of upgrading furniture.
3. Innovative Installations - Disruptive innovation opportunity: Design interactive installations that encourage people to rethink their old belongings and consider investing in new ones.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunity: Introduce a subscription-based model for furniture, allowing customers to regularly update their decor without the need for a full purchase.
2. Moving Services - Disruptive innovation opportunity: Create an app that connects people who need help with moving and individuals looking to earn extra income by providing moving assistance.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop augmented reality (AR) advertising campaigns that bring interactive elements to physical spaces and attract consumers' attention.
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