'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
References: astonmanor & thedrinksbusiness
Aston Manor Cider is the rewarding beverage severed to all competitors who complete the Tough Mudder obstacle course. This United Kingdom-produced cider company has partnered up with the Tough Mudder competition. Tough Mudder is an intense fitness-challenging obstacle course that is completed in teams. It not only tests physical abilities but mental abilities and teamwork skills as well.
Aston Maon Cider is now the "Official Finishers' Cider for the Tough Mudder UK obstacle events in 2015." After successfully completing the grueling ten mile-long obstacle course, each competitor has certainly earned a refreshing and rewarding cider.
This year this obstacle course was tackled by over 17,000 participants who managed to run, climb and leap through the course. The ultimate reward of a crisp and cool alcoholic cider beverage was probably a massive motivator for those competing.
Aston Maon Cider is now the "Official Finishers' Cider for the Tough Mudder UK obstacle events in 2015." After successfully completing the grueling ten mile-long obstacle course, each competitor has certainly earned a refreshing and rewarding cider.
This year this obstacle course was tackled by over 17,000 participants who managed to run, climb and leap through the course. The ultimate reward of a crisp and cool alcoholic cider beverage was probably a massive motivator for those competing.
Trend Themes
1. Cider-endorsed Obstacle Courses - Opportunity for cider companies to partner with fitness events and offer their beverages as rewards for participants.
2. Fitness-challenging Obstacle Courses - Opportunity for companies to create and organize obstacle course events that test physical, mental, and teamwork abilities.
3. Rewarding Participants with Beverages - Opportunity for companies to collaborate with events and offer their beverages as rewards for completing challenging activities.
Industry Implications
1. Cider Manufacturing - Cider companies can explore partnerships with fitness events to market and promote their beverages.
2. Event Organization - Companies can create and organize fitness-obstacle course events that provide unique experiences for participants.
3. Beverage Distribution - Companies can collaborate with events to distribute and offer their beverages as rewards for participants.
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