Cadbury's Spectacular 7 Provides an Assortment of Flavors in a Single Bar
Laura McQuarrie — April 25, 2015 — Marketing
References: twitter & designtaxi
What do you do when you know you want chocolate but are indecisive when it comes to choosing just one flavor? You seek out Cadbury's Spectacular 7.
This limited edition chocolate bar packs the top seven Dairy Milk flavors into separate squares, making it possible to sample the Caramel, Daim, Fruit & Nut, Turkish Delight, Oreo, Whole Nut and the original Dairy Milk flavors from buying just one wrapped product. Divided up into seven rows, there are three columns of each chocolate flavor.
Unfortunately for chocolate lovers with wide eyes and insatiable sweet tooths, Cadbury UK is keeping this run down to an exclusive number of just 50 bars, which will be up for grabs as part of an upcoming contest.
This limited edition chocolate bar packs the top seven Dairy Milk flavors into separate squares, making it possible to sample the Caramel, Daim, Fruit & Nut, Turkish Delight, Oreo, Whole Nut and the original Dairy Milk flavors from buying just one wrapped product. Divided up into seven rows, there are three columns of each chocolate flavor.
Unfortunately for chocolate lovers with wide eyes and insatiable sweet tooths, Cadbury UK is keeping this run down to an exclusive number of just 50 bars, which will be up for grabs as part of an upcoming contest.
Trend Themes
1. Multi-flavor Chocolates - Opportunity for confectionery companies to release multi-flavor chocolate bars.
2. Limited Edition Items - Opportunity for companies to release limited edition products to generate excitement and buzz.
3. Innovative Packaging - Opportunity for companies to utilize innovative packaging to make their products stand out.
Industry Implications
1. Confectionery - Confectionery industry can experiment with different flavor combinations to create unique products.
2. Food and Beverage - Food and beverage industry can attract customers through limited edition or seasonal products.
3. Packaging - Packaging companies can provide innovative and eye-catching packaging for products, particularly limited edition items.
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