Icelandair's Hekla Aurora Recreates a Northern Lights Experience Inside
Meghan Young — February 26, 2015 — World
References: icelandair.us & designtaxi
The Hekla Aurora airplane is an incredible marketing tactic that encourages people to enjoy an extended layover in Iceland. It essentially recreates one of the biggest draws to the country: the Northern lights. This is achieved through an ingenious lighting system in the main cabin that teases passengers with what could be the real deal.
Part of Icelandair's MyStopover campaign, the Hekla Aurora airplane not only provides an incentive to visit the country, but also to use this particular airline. It creates a unique onboard experience that many passengers will not want to miss. As for the promotion the Hekla Aurora is drawing attention to, Design Taxi writes, "The new campaign encourages passengers to stay in Iceland for up to seven days while on their journey between Europe and North America."
Part of Icelandair's MyStopover campaign, the Hekla Aurora airplane not only provides an incentive to visit the country, but also to use this particular airline. It creates a unique onboard experience that many passengers will not want to miss. As for the promotion the Hekla Aurora is drawing attention to, Design Taxi writes, "The new campaign encourages passengers to stay in Iceland for up to seven days while on their journey between Europe and North America."
Trend Themes
1. Experiential Marketing Aircrafts - A new trend in airline marketing that creates unique onboard experiences to attract consumers.
2. Destination-themed Transportation - A trend where transportation is designed to immerse passengers in the culture of the destination they are traveling to.
3. Artificial Lighting Systems - A trend in transport and hospitality industries to recreate natural wonders or moods through advanced lighting systems.
Industry Implications
1. Airline Industry - Hekla Aurora airplane, an innovative marketing concept, creates a unique onboard experience that sets the Icelandair apart from its competitors.
2. Tourism Industry - The trend in destination-themed transportation and experiential marketing attracts tourists who are looking for a unique travel experience.
3. Hospitality Industry - The trend in artificial lighting systems can be applied to hotels, restaurants, and other venues to create unique and immersive experiences for guests.
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