Snickers Calls Out Mistakes in NYC for Its Latest Ad Campaign
Vasiliki Marapas — May 8, 2015 — Marketing
For its latest ad campaign, Snickers scoured the city of New York for what can only be described as "epic fails". Think: a set of stairs with the handrail sloping the wrong way, or a door featuring both an "Enter Here" and Do Not Enter" sign. The funny mistakes were photographed alongside a Snickers sticker, which read, "You make mistakes when you're hungry."
Snickers has been cautioning against the perils of hunger for a long time, and this ad campaign is the perfect way to illustrate them. The photos are amusing and relatable, because who hasn't spotted a head-scratching "fail" in the urban jungle at least once?
This Snickers stickers are also a great example of a campaign that can be extended to social media for prolonged amusement: in this case, fans were encouraged to share their own #hungrymistakes.
Snickers has been cautioning against the perils of hunger for a long time, and this ad campaign is the perfect way to illustrate them. The photos are amusing and relatable, because who hasn't spotted a head-scratching "fail" in the urban jungle at least once?
This Snickers stickers are also a great example of a campaign that can be extended to social media for prolonged amusement: in this case, fans were encouraged to share their own #hungrymistakes.
Trend Themes
1. Humorous Advertising Campaigns - There is a trend towards using humor in advertising campaigns like Snickers' Epic Fail campaign to reach customers in a relatable way.
2. User-generated Content - The use of branded hashtags like #hungrymistakes encourages user-generated content and can extend the lifespan of an advertising campaign beyond initial release.
3. Incorporation of Local Culture - Snickers' Epic Fail campaign shows a trend towards incorporating local elements into advertising campaigns, making them more relatable and humorous to local populations.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the humor trend by using relatable, amusing ad campaigns like Snickers' Epic Fail campaign.
2. Marketing & Advertising - The marketing and advertising industry can benefit from utilizing user-generated content and branded hashtags to extend the reach of ad campaigns beyond their initial release.
3. Tourism & City Promotion - Cities and tourism boards can create campaigns similar to Snickers' Epic Fail campaign to capitalize on the trend towards incorporating local culture and humor into promotions, making them more appealing to visitors and residents alike.
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