63 'Red Hat' Employees Built the Many Messages on This Billboard
Cadhla Gray — October 27, 2015 — Marketing
References: redhat & adsoftheworld
This people-powered billboard aims to show the power in numbers by using 63 employees to change its message, creating advertising for Red Hat -- the open source solutions company. "The Mastery of the Many" is Red Hat's philosophy that by using the skills and knowledge of many people, solutions can be provided to community members faster than they would find them on their own.
With the hastag #PeoplePowered, Red Hat demonstrates how much can be accomplished when individuals come together to work on the same task. In this case, the task is the very marketing campaign for the company that involved people hand-flipping letter placards on a billboard to create different phrases.
Imagined by Baldwin&, the people-powered billboard caught the attention of passersby as the participants sat 17 feet off the ground, creating signs that read, "Behold the power of collaboration! And arm strength."
With the hastag #PeoplePowered, Red Hat demonstrates how much can be accomplished when individuals come together to work on the same task. In this case, the task is the very marketing campaign for the company that involved people hand-flipping letter placards on a billboard to create different phrases.
Imagined by Baldwin&, the people-powered billboard caught the attention of passersby as the participants sat 17 feet off the ground, creating signs that read, "Behold the power of collaboration! And arm strength."
Trend Themes
1. Collaborative Advertising - The use of multiple individuals to create and change billboard messages opens opportunities for crowd-sourced marketing campaigns.
2. People-powered Marketing - Harnessing the power of many individuals showcases the potential for engaging and interactive advertising experiences.
3. Community Engagement - Involving community members in advertising initiatives fosters a sense of connection and loyalty to the brand.
Industry Implications
1. Outdoor Advertising - The people-powered billboard demonstrates the potential for unique, attention-grabbing advertising methods in the outdoor advertising industry.
2. Marketing and Advertising - The use of collaborative and people-powered marketing campaigns presents disruptive innovation opportunities within the marketing and advertising industry.
3. Crowdfunding - The concept of people-powered billboard ads can be applied to crowdfunding platforms, enabling backers to visually represent their support and involvement in projects.
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