Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
Rebecca Byers — April 14, 2015 — Marketing
References: blog.uber
In order to launch the new Loblaws Click and Collect program, Uber and Loblaws have teamed up in Toronto to create an awesome limited time promotion that will make grocery shopping easier than ever.
Running in Toronto April 14-20, 2015, the Uber and Loblaws promotion will be offering free rides (up to $30) to go pickup your grocery order when placed through the Loblaws Click and Collect service online. The fun and convenient promotion is also coupled with the bonus of being entered to win $1,000 worth of free groceries, while they will also receive a $10 Loblaws voucher.
The intriguing limited run program from Uber and Loblaws is a great example of innovative co-branded experiences that market the new service to a wider audience.
Running in Toronto April 14-20, 2015, the Uber and Loblaws promotion will be offering free rides (up to $30) to go pickup your grocery order when placed through the Loblaws Click and Collect service online. The fun and convenient promotion is also coupled with the bonus of being entered to win $1,000 worth of free groceries, while they will also receive a $10 Loblaws voucher.
The intriguing limited run program from Uber and Loblaws is a great example of innovative co-branded experiences that market the new service to a wider audience.
Trend Themes
1. Co-branded Experiences - The Uber and Loblaws promotion showcases the potential for innovative co-branded experiences that can attract a larger customer base.
2. Online Grocery Shopping - The Loblaws Click and Collect program highlights the growing trend of consumers turning to online platforms for their grocery shopping needs.
3. Free Rides Promotion - The limited time promotion of free Uber rides to pick up grocery orders presents an opportunity for innovative marketing strategies to drive customer engagement.
Industry Implications
1. Ride-hailing - The partnership between Uber and Loblaws in the grocery delivery service demonstrates potential for disruption and expansion within the ride-hailing industry.
2. Online Retail - The success of the Loblaws Click and Collect program indicates a shift in consumer behavior towards online grocery shopping, creating opportunities for innovation within the online retail industry.
3. Consumer Goods - The collaboration between Uber and Loblaws introduces disruptive innovation opportunities for the consumer goods industry, particularly in the realm of grocery shopping and delivery services.
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