Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
Rebecca Byers — March 13, 2015 — Pop Culture
References: mashable
A&E has recreated the titular accommodations from the network's hit television show Bates Motel at SXSW 2015 in Austin, Texas. The Bates Motel at SXSW will feature a Norman Bates-themed GIF booth and plenty of realistic decor.
The Bates Motel at SXSW 2015 includes a detailed guestbook filled with fan art collected through social media, partnering with Tumblr to find the best across networks. A&E will be giving away a free stay at the creepy accommodations, which also boasts a selection of real props from the show's set.
The haunting show, conceived as a prequel to Hitchcock's film adaptation of 'Psycho,' is currently in its third season, but will surely gain plenty of new viewers from this clever festival experience.
The Bates Motel at SXSW 2015 includes a detailed guestbook filled with fan art collected through social media, partnering with Tumblr to find the best across networks. A&E will be giving away a free stay at the creepy accommodations, which also boasts a selection of real props from the show's set.
The haunting show, conceived as a prequel to Hitchcock's film adaptation of 'Psycho,' is currently in its third season, but will surely gain plenty of new viewers from this clever festival experience.
Trend Themes
1. Immersive Experiences - More companies will create immersive event experiences like Bates Motel at SXSW 2015.
2. Social Media Integration - Companies will leverage social media like Tumblr to integrate fan art into experiential marketing campaigns.
3. Real-life Tie-ins - Marketing campaigns that offer real-life tie-ins to beloved brands, like a stay at the Bates Motel, may become more popular.
Industry Implications
1. Entertainment - Entertainment industry firms can benefit from offering immersive experiences and real-life tie-ins to their franchises.
2. Advertising/marketing - Advertising and marketing industry professionals can leverage social media like Tumblr to integrate user-generated content into experiential campaigns.
3. Hospitality - Hospitality businesses can take inspiration from Bates Motel at SXSW 2015 and partner with entertainment properties to create unique and memorable hotel experiences.
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