RAW Design's 'RAW Canvas' Party Turns Attendees into Artists
Laura McQuarrie — June 30, 2015 — Art & Design
Celebrations of raw materials and sheer human power have been some of the themes of RAW Design events of the past. Proving the creativity and ingenuity of Toronto's design community knows no bounds, RAW Design recently hosted its 8th annual event in a waterfront warehouse.
The RAW Canvas event was styled as an "interactive pop-up gallery," where the walls, floor and ceiling of the warehouse were set up as a giant canvas to bring out inner artist in everyone.
Rather than having the event space styled as an all-white blank canvas to begin with, guests arrived to a space lined with paintings and installations by various artists. Other stations to induce creativity included walls with paint-by-number templates, paint guns and puzzles to turn every guest into an artful contributor.
Photo Credit: Bob Gundu
The RAW Canvas event was styled as an "interactive pop-up gallery," where the walls, floor and ceiling of the warehouse were set up as a giant canvas to bring out inner artist in everyone.
Rather than having the event space styled as an all-white blank canvas to begin with, guests arrived to a space lined with paintings and installations by various artists. Other stations to induce creativity included walls with paint-by-number templates, paint guns and puzzles to turn every guest into an artful contributor.
Photo Credit: Bob Gundu
Trend Themes
1. Interactive Events - Opportunities for businesses to create immersive and engaging experiences at events, turning attendees into active participants and contributors.
2. Collaborative Art Experiences - Art events that encourage collaboration and creativity, allowing attendees to express themselves through artistic mediums and contribute to a collective artistic creation.
3. Creative Participation - The rise of interactive activities that involve active participation from attendees, fostering creativity and engaging experiences.
Industry Implications
1. Event Planning - Disruptive innovation opportunities in event planning to create unique and interactive experiences that go beyond traditional event formats.
2. Art and Design - Innovations in the art and design industry that promote collaborative art experiences, bridging the gap between artists and attendees.
3. Entertainment and Experiential Marketing - Opportunities for entertainment and experiential marketing industries to incorporate interactive elements that engage attendees and promote active participation.
5.4
Score
Popularity
Activity
Freshness
