KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
Laura McQuarrie — February 26, 2015 — Tech
References: krushers.kfc.co.jp & japantrends
Normally, having a cracked phone screen is pretty disappointing, but not if you're looking to take advantage of KFC Japan's newest fast food promotion. In March, the Ebisu branch will be running a campaign that offers a tasty consolation for those who have dropped their phones at some point or other in time.
While you might think that this initiative would leave people with pristine phones ineligible to participate, the fast food chain is lending hammers to people who have yet to have their screen smashed. Whether you have a freshly smashed phone screen or not, as for the reward, KFC is offering up its Krushers smoothie. This is a clever way to turn something like a cracked screen into something that people can actually take advantage of and find desirable.
While you might think that this initiative would leave people with pristine phones ineligible to participate, the fast food chain is lending hammers to people who have yet to have their screen smashed. Whether you have a freshly smashed phone screen or not, as for the reward, KFC is offering up its Krushers smoothie. This is a clever way to turn something like a cracked screen into something that people can actually take advantage of and find desirable.
Trend Themes
1. Cracked Screen Promotions - Fast food and retail companies can follow KFC Japan's lead by offering rewards for customers with cracked screens, turning a negative experience into a positive one and encouraging brand loyalty.
2. Lending Programs - Companies can implement lending programs like KFC Japan's phone-hammering loan service to attract new customers and offer extra services to existing ones.
3. Consolation Rewards - Providing consolation rewards for negative experiences, like KFC Japan's Krushers smoothie offer for broken screens, is a unique way to attract and retain customers.
Industry Implications
1. Fast Food - Fast food chains like KFC Japan can use broken phone campaigns to increase foot traffic and sales, while also offering unique customer experiences.
2. Retail - Retailers can implement cracked screen promotions and lending programs to attract customers, increase sales, and offer value-added services.
3. Telecommunications - Telecom companies can implement consolation reward programs for customers experiencing issues with their devices, like KFC Japan's promotion, to increase customer satisfaction and loyalty.
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