Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
Rebecca Byers — October 16, 2015 — Marketing
References: eventmagazine
Part of London's Rum Experience Week 2015, Appleton Estate Rum hosted a rum tasting and cocktail making experience that was attended by over 400 fans and many more who participated on Twitter.
Held at The Shard building, the event was hosted by global rum ambassador Ian Burrell and Appleton Estate's senior blender David Morrison and could be followed under the hashtag #AppletonLive. The event allowed fans that chance to experiment with a variety of Appleton Estate types in various forms.
Rum Experience Week takes place in London between October 12 and 18 and will also feature a Rum & Rococo Chocolate pairing session with the confectionery brand, while Matugga Rum hosted a rum appreciation masterclass. Rum Experience Week is capped off with RumFest weekend on October 17 and 18.
Held at The Shard building, the event was hosted by global rum ambassador Ian Burrell and Appleton Estate's senior blender David Morrison and could be followed under the hashtag #AppletonLive. The event allowed fans that chance to experiment with a variety of Appleton Estate types in various forms.
Rum Experience Week takes place in London between October 12 and 18 and will also feature a Rum & Rococo Chocolate pairing session with the confectionery brand, while Matugga Rum hosted a rum appreciation masterclass. Rum Experience Week is capped off with RumFest weekend on October 17 and 18.
Trend Themes
1. Live Twitter Tastings - Using social media platforms like Twitter to host real-time tasting experiences allows for greater reach and engagement with fans.
2. Event-based Rum Experiences - Organizing immersive and interactive rum tasting events not only educates consumers but also helps build brand loyalty and excitement.
3. Rum and Food Pairings - Exploring the combination of rum flavors with different types of food, such as chocolate, offers unique and enjoyable experiences for consumers.
Industry Implications
1. Beverage and Alcohol - The beverage and alcohol industry can adopt live Twitter tastings as a disruptive way to connect with consumers and promote different products.
2. Hospitality and Events - The hospitality and events industry can leverage event-based rum experiences to attract customers and create memorable experiences at venues.
3. Culinary and Confectionery - The culinary and confectionery industry can collaborate with rum brands to create unique food pairing events and explore the art of flavor combinations.
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