These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
Charlotte Joyce Kidd — September 8, 2015 — Marketing
As part of 'Force Friday,' the celebratory day on which Lucasfilm and Disney released all of the Star Wars: The Force Awakens products, toys and merchandise, the Starbucks in Downtown Disney served three limited edition Star Wars Starbucks flavors of frappuccino.
The limited edition Force Friday frappuccinos were available from a single Starbucks location in Downtown Disney at the Disneyland Resort in Anaheim, California for one day only. The Star Wars Starbucks beverages have attracted a lot of attention on the Downtown Disney Twitter account, with comments requesting that the icy coffee beverages be made available at all Starbucks locations.
There is no word from Starbucks on what the flavors of the Force Friday frappuccinos are. The picture on Downtown Disney's Twitter account shows a chocolate and a vanilla frappuccino with their straws crossed in a mock lightsaber fight. A small green frappuccino stands next to them, with two straws made to look like Yoda's ears poking from its whipped cream topping.
The limited edition Force Friday frappuccinos were available from a single Starbucks location in Downtown Disney at the Disneyland Resort in Anaheim, California for one day only. The Star Wars Starbucks beverages have attracted a lot of attention on the Downtown Disney Twitter account, with comments requesting that the icy coffee beverages be made available at all Starbucks locations.
There is no word from Starbucks on what the flavors of the Force Friday frappuccinos are. The picture on Downtown Disney's Twitter account shows a chocolate and a vanilla frappuccino with their straws crossed in a mock lightsaber fight. A small green frappuccino stands next to them, with two straws made to look like Yoda's ears poking from its whipped cream topping.
Trend Themes
1. Limited Edition Collaborations - The popularity of limited edition Star Wars Starbucks frappuccinos demonstrates the potential for collaborative partnerships that create unique and exclusive products.
2. Social Media Buzz - The attention and requests for the Star Wars Starbucks beverages on Twitter indicate the power of social media in generating excitement and demand for new products.
3. Geographical Exclusivity - Releasing the Force Friday frappuccinos in a single location creates a sense of exclusivity and can drive customer interest and foot traffic to specific areas.
Industry Implications
1. Food and Beverage - The success of the limited edition Star Wars Starbucks beverages highlights the opportunities for innovative and themed drink creations in the food and beverage industry.
2. Entertainment and Merchandise - Collaborations between popular franchises like Star Wars and Starbucks create unique merchandise and promotional opportunities in the entertainment industry.
3. Hospitality and Tourism - The demand for Star Wars themed products and experiences, such as the limited edition frappuccinos at Disneyland, presents opportunities for the hospitality and tourism industry to attract visitors and drive revenue.
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