A Series of Ice Men in Brazil Raise Awareness of Organ Donation
Meghan Young — May 9, 2015 — Marketing
References: beneficencia.org.br & psfk
There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them. Embracing the art of publicity stunts, the Ice Men are literally that found around the city of São Paulo, Brazil.
Created by agency DM9DDB for Beneficência Portuguesa Hospital, the Ice Men all have visible organs that slowly become more accessible as the statues melt in the heat. Psfk writes, "These life-sized transparent sculptures with red acrylic organs inside aimed to show that life goes on after a person dies, and if they donate their organs they could help save someone else’s life." It's a powerful campaign.
Created by agency DM9DDB for Beneficência Portuguesa Hospital, the Ice Men all have visible organs that slowly become more accessible as the statues melt in the heat. Psfk writes, "These life-sized transparent sculptures with red acrylic organs inside aimed to show that life goes on after a person dies, and if they donate their organs they could help save someone else’s life." It's a powerful campaign.
Trend Themes
1. Organ Donation Awareness - Creating innovative and attention-grabbing campaigns, like the Ice Men statues, to raise awareness about the importance of organ donation.
2. Artistic Publicity Stunts - Using artistic installations or performances as a means to attract attention and promote a cause, such as the Ice Men statues.
3. Transparent Sculptures - Utilizing transparent sculptures with internal features to engage viewers and convey a powerful message, exemplified by the Ice Men statues.
Industry Implications
1. Medical - Exploring innovative approaches to educate society about organ donation and increase donor participation, similar to the Ice Men campaign.
2. Advertising and Marketing - Employing creative and unconventional publicity stunts, like the Ice Men statues, to generate buzz and raise awareness for various causes.
3. Art and Sculpture - Using transparent sculptures with symbolic elements, similar to the Ice Men statues, to convey impactful messages and provoke thought in viewers.
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