Doritos Taco is Released With Packaging from the 1960s
Peter Vallas — May 5, 2011 — Lifestyle
References: doritos & thedieline
Frito-Lay, the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with Doritos Taco a few years later in 1967.
The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.
When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.
The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.
When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.
Trend Themes
1. Retro Chip Branding - Opportunity for brands to tap into nostalgia and produce retro-style packaging for products
2. Reviving Classic Flavors - Reintroducing discontinued flavors from the past to cater to nostalgic consumers
3. Permanence of Nostalgic Flavors - Keeping popular flavors from the past as a permanent part of product line-ups
Industry Implications
1. Snack Food - Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors
2. Food Packaging - Opportunity for companies in the food packaging industry to design retro-style packaging for products
3. Consumer Goods - Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past
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