The Oreo Trending Vending Lounge Serves up Food for Thought
Jamie Danielle Munro — March 12, 2014 — Marketing
References: maya & designtaxi
The Oreo Trending Vending Lounge was a huge hit at the South by Southwest festival held in Austin, Texas. With the vending machines invented by the technology design company Maya Design, the 3D-printed Oreos could be ordered through Twitter, with people choosing from colors most talked-about at that particular time.
Customers had the option to choose from 12 colors and flavors, all of which were complete with the signature Oreo outer-layer of cookie goodness. This combination of social media and immediate, real-time results for customers creates an ideal campaign: consumers are happy, and everyone keeping an eye on Twitter becomes exposed to the brand through the Oreo Trending Vending Lounge at the interactive SxSW event.
Customers had the option to choose from 12 colors and flavors, all of which were complete with the signature Oreo outer-layer of cookie goodness. This combination of social media and immediate, real-time results for customers creates an ideal campaign: consumers are happy, and everyone keeping an eye on Twitter becomes exposed to the brand through the Oreo Trending Vending Lounge at the interactive SxSW event.
Trend Themes
1. Real-time Customization - Innovative vending machines that allow real-time customization of products such as cookies based on customer preferences and trends, creating an engaging and interactive experience.
2. Social Media Integration - Vending machines that leverage social media platforms like Twitter for real-time order processing, creating a memorable experience for customers and online exposure for brands.
3. 3D Printing - Vending machines incorporating 3D printing technology that can create customized and unique products on demand, allowing limitless product possibilities and personalization options.
Industry Implications
1. Food and Beverage - Innovative vending machines with real-time customization and social media integration can disrupt the traditional food and beverage industry, creating more engaging and interactive customer experiences.
2. Retail - 3D printing vending machines can disrupt the retail industry, offering customized and personalized products on demand, reducing inventory and supply chain costs.
3. Event Marketing - Vending machines with real-time customization and social media integration can disrupt the event marketing industry by creating engaging and shareable experiences for attendees, increasing brand exposure and amplifying social media reach.
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