These Tapatio Doritos Are an Insanely Spicy Variation on a Classic
Rebecca Byers — May 15, 2015 — Marketing
References: fritolay & brandeating
The Tapatio Doritos are the latest in a long list of cobranded snacks that capitalize on the hot sauce hysteria that sees the incorporation of the condiment in almost any packaged snack one can think of. The Tapatio Doritos are a playful mix of cheese and the spicy flavor of the hot sauce.
The extra spicy Tapatio Doritos have been described as having a vinegar-like tang, the flavor of red peppers and a cheesy element similar to that of the brand's classic Nacho Cheese variety.
Tapatio is a California-based hot sauce company whose founders hailed from Guadalajara. Given that Tapatio could be seen as a Sriracha competitor, it's likely a big win for Tapatio to have landed a partnership with Frito-Lay.
The extra spicy Tapatio Doritos have been described as having a vinegar-like tang, the flavor of red peppers and a cheesy element similar to that of the brand's classic Nacho Cheese variety.
Tapatio is a California-based hot sauce company whose founders hailed from Guadalajara. Given that Tapatio could be seen as a Sriracha competitor, it's likely a big win for Tapatio to have landed a partnership with Frito-Lay.
Trend Themes
1. Hot Sauce Hysteria - The popularity of hot sauce as a condiment is driving the creation of cobranded snacks, offering opportunities for other hot sauce brands to capitalize on this trend.
2. Cobranded Snacks - Cobranded snacks, like the Tapatio Doritos, are becoming increasingly popular as companies look for unique ways to differentiate their products and tap into new markets.
3. Spicy Flavor Variations - Companies are experimenting with spicy flavor variations in snacks, creating opportunities to introduce innovative and unique taste experiences to consumers.
Industry Implications
1. Hot Sauce - The hot sauce industry has the potential to expand by collaborating with snack companies to develop cobranded products that cater to the growing demand for spicy and unique flavors.
2. Snack Food - The snack food industry can benefit from partnering with hot sauce brands to create cobranded snacks, attracting new customers and offering exciting flavor options.
3. Food Packaging - The food packaging industry can explore innovative packaging solutions to enhance the cobranded snack experience and ensure the hot sauce flavors are preserved and delivered effectively.
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