Project GramGram Sends Social Media Messages to Grandma's Mailbox
Laura McQuarrie — April 20, 2016 — Pop Culture
References: projectgramgram & adweek
Project GramGram is an initiative that aims to bridge the gap between the preferred communication styles of different generations. Today's youth documents their entire lives on social media, but Project GramGram asks: "When's the last time grandma commented on one of your posts?"
In order to bridge this gap, Project GramGram doesn't force people to change what they know by converting social media posts into physical mail that's delivered directly to a grandma's mailbox. Comically, Project GramGram notes that this is a system that will keep grandmas "instantly updated in three to five business days."
The concept comes from BYU advertising students and it may be executed for a short-run. The project playfully addresses the communication gap between generations and is in line with a number of initiatives that are also trialing online-to-offline experiences.
In order to bridge this gap, Project GramGram doesn't force people to change what they know by converting social media posts into physical mail that's delivered directly to a grandma's mailbox. Comically, Project GramGram notes that this is a system that will keep grandmas "instantly updated in three to five business days."
The concept comes from BYU advertising students and it may be executed for a short-run. The project playfully addresses the communication gap between generations and is in line with a number of initiatives that are also trialing online-to-offline experiences.
Trend Themes
1. Online-to-offline Experiences - Opportunity to create initiatives that bridge the gap between online and offline communication, catering to different generations.
2. Generational Communication - Opportunity to develop innovative solutions that facilitate communication between different generations using familiar platforms.
3. Personalized Mail Delivery - Opportunity to offer personalized physical mail delivery services that convert social media posts into tangible messages.
Industry Implications
1. Advertising - Advertising agencies can explore creative ways to address the communication gap between generations through online-to-offline experiences.
2. Social Media - Social media platforms can consider integrating features that allow users to convert their posts into physical mail for targeted generation communication.
3. Postal and Courier Services - Postal and courier services can capitalize on the trend by offering specialized mail delivery services that cater to social media users and different generations.
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