The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
Michael Hemsworth — May 1, 2013 — Marketing
References: budweiser & creativecriminals
Social media has become an integral part of the socialization process over the past few years and the Budweiser Buddy Cup takes things a step further in Brazil by instantly connecting drinkers with anyone they cheers. The Buddy Cup was created as a marketing technique to help create inclusivity during Budweiser events and effectively helps to break the ice between strangers.
Upon entering an event, the Budweiser Buddy Cup simply requires users to scan the QR code on the bottom with their smartphone to connect with the individual's social media presences. The Budweiser Buddy Cup is a clever way to help connect event goers to one another and also identify them with a brand. Perhaps the technology could be translated to other areas of life to make friend requests even easier.
Upon entering an event, the Budweiser Buddy Cup simply requires users to scan the QR code on the bottom with their smartphone to connect with the individual's social media presences. The Budweiser Buddy Cup is a clever way to help connect event goers to one another and also identify them with a brand. Perhaps the technology could be translated to other areas of life to make friend requests even easier.
Trend Themes
1. Social Media-incorporated Cups - The Budweiser Buddy Cup connects drinkers through QR codes on the bottom, creating inclusivity and breaking the ice between strangers.
2. Socialization Technology - The use of QR codes on cups allows for instant connection and identification through social media presences, opening up opportunities for similar technologies in other areas of life.
3. Brand Engagement and Connectivity - The Budweiser Buddy Cup enhances brand engagement by connecting users to a brand and fellow event goers, presenting opportunities for other businesses to explore similar tactics for creating inclusivity among consumers.
Industry Implications
1. Beverage - The Budweiser Buddy Cup demonstrates the potential for incorporating social media into beverage containers, creating unique opportunities for beverage companies to enhance consumer engagement and create brand loyalty.
2. Hospitality and Events - The Budweiser Buddy Cup showcases the power of technology in enhancing socialization and connectivity at events, providing opportunities for the hospitality industry to explore similar innovations that enhance customer experiences.
3. Marketing and Advertising - The Budweiser Buddy Cup exemplifies a creative marketing technique that leverages social media integration to connect consumers and promote brand awareness, inspiring other marketers to explore disruptive innovations in advertising.
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