Makoto Azuma Creates Sparkly Floral Sculptures
Renee Ramsarran — February 3, 2011 — Eco
References: azumamakoto & bornrich
Famed Japenese florist Makoto Azuma has collaborated with Swarovski Elements to create these unique organic arrangements. Azuma produced these impressive botanical sculptures to be featured in the Numero Tokyo Jan/Feb 2011 issue.
The sparkling crystal elements add an artistic and elegant touch to the special calendar project. Makoto Azuma has previously worked with brand names like Adidas, Colette and Cartier, and owns the boutique flower shop 'Jardins des Fleurs' in Tokyo.
Implications - As the economic situation in many countries worsens, luxurious lifestyles are becoming more of a novelty and point of interest. Audiences are intrigued and fascinated by the over-indulgent lifestyles of many people as they now seem more fantastical and less feasible for the average adult.
The sparkling crystal elements add an artistic and elegant touch to the special calendar project. Makoto Azuma has previously worked with brand names like Adidas, Colette and Cartier, and owns the boutique flower shop 'Jardins des Fleurs' in Tokyo.
Implications - As the economic situation in many countries worsens, luxurious lifestyles are becoming more of a novelty and point of interest. Audiences are intrigued and fascinated by the over-indulgent lifestyles of many people as they now seem more fantastical and less feasible for the average adult.
Trend Themes
1. Luxury Floral Decor - The combination of organic materials with premium embellishments is an opportunity for upscale home decor and event industries.
2. Crystalized Art - Collaborations with well-known artists and unique crystal designs could pave the way for disruptive innovation in the decorative art space.
3. Extravagant Living - With the rise of interest in over-indulgent lifestyles, luxury brands could seize the opportunity to cater to high-end consumers looking for unique and exclusive offerings.
Industry Implications
1. Flower and Event Design - Opportunities exist for designers and planners to incorporate high-end crystals into their floral arrangements and event concepts.
2. Decorative Art - Crystal collaboration with renowned artists may initiate the production of groundbreaking art pieces.
3. Luxury Brands - With the rise of the extravagant living trend, high-end brands could offer unique, embellished creations that appeal to the wealthy and discerning consumer.
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