UberKITTENS Encourages People to Adopt Kittens After a Playtime
Cadhla Gray — October 29, 2015 — Marketing
References: newsroom.uber & refinery29
Uber knows how to do publicity stunts, this time celebrating National Cat Day with a delivery service that encourages users to adopt kittens. The service has grown since last year, when it delivered cats in seven American cities, while this year it has increased to 50.
This on-demand cat delivery service is no joke -- it's offered between 11 AM and 3 PM and charges $30 for 15 minutes of loving, purring joy with the young felines. There are shelter representatives helping with each delivery that will be more than happy to set people up to adopt kittens.
Great for a break at the office or to cheer up someone on a gloomy day, the representatives only ask that no one is allergic and there is a set up playroom for the adorable cats.
This on-demand cat delivery service is no joke -- it's offered between 11 AM and 3 PM and charges $30 for 15 minutes of loving, purring joy with the young felines. There are shelter representatives helping with each delivery that will be more than happy to set people up to adopt kittens.
Great for a break at the office or to cheer up someone on a gloomy day, the representatives only ask that no one is allergic and there is a set up playroom for the adorable cats.
Trend Themes
1. Pet Adoption Services - There is an opportunity to incorporate pet adoption services in on-demand pet delivery services, to boost adoption rates.
2. Bespoke On-demand Services - Introducing bespoke on-demand services to keep up with the increasing demand for convenience, that connect businesses with customers in real-time.
3. Corporate Social Responsibility - There is an opportunity for companies to promote corporate social responsibility through activities that will appeal to a wider audience.
Industry Implications
1. Delivery Services - There's an opportunity for delivery services to expand beyond the traditional products and services, by incorporating bespoke on-demand services.
2. Pet Services - There's an opportunity for pet services to entice wider audiences by promoting animal welfare through activities such as pet adoption.
3. Marketing and Advertising - There's an opportunity for marketing and advertising businesses to create CSR campaigns that promote the benefits of social responsibility and sustainability.
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