The Shaqnosis and Shaq Attaq Sneakers are Back for a Limited Time
Jonathon Brown — February 23, 2013 — Fashion
References: reebok & highsnobiety
The Shaqnosis and Shaq Attaq sneakers from Reebok are returning for a limited time according to Swizz Beatz and the big man himself.
Yesterday in Las Vegas, Shaq joined producer and creative director Swizz Beatz at the Project Trade Show to announce the re-launch of Shaq's iconic sneakers from the 90s. Shaquille O'Neal is well known as one of the most dominant players to ever grace an NBA court. He won NBA championships with the Miami Heat and the L.A. Lakers during the course of his career and now works as a basketball commentator for TNT alongside Charles Barkley and Kenny Smith.
Both shoes are high tops, which is no surprise given the fact Reebok designed them for a big man like Shaq. The Shaqnosis come in a dizzying black and white swirl pattern while the Shaq Attaq comes in classic Orlando Magic colors of blue, white and black.
Yesterday in Las Vegas, Shaq joined producer and creative director Swizz Beatz at the Project Trade Show to announce the re-launch of Shaq's iconic sneakers from the 90s. Shaquille O'Neal is well known as one of the most dominant players to ever grace an NBA court. He won NBA championships with the Miami Heat and the L.A. Lakers during the course of his career and now works as a basketball commentator for TNT alongside Charles Barkley and Kenny Smith.
Both shoes are high tops, which is no surprise given the fact Reebok designed them for a big man like Shaq. The Shaqnosis come in a dizzying black and white swirl pattern while the Shaq Attaq comes in classic Orlando Magic colors of blue, white and black.
Trend Themes
1. Resurgence of Retro Sneakers - With the return of iconic sneakers from the 90s, there is a growing trend of reviving retro footwear in the market.
2. Celebrity Collaboration - The collaboration between Shaq and Swizz Beatz highlights the trend of celebrities partnering with brands to create limited edition products.
3. High Tops for Big Men - The popularity of high top sneakers designed for taller individuals like Shaq demonstrates a trend towards specialized footwear for different body types.
Industry Implications
1. Footwear - The re-launch of Shaq's sneakers indicates a potential disruptive innovation opportunity for the footwear industry, particularly in the retro sneaker market.
2. Sports Apparel - The celebrity collaboration between Shaq and Swizz Beatz opens up new possibilities for disruptive innovation in the sports apparel industry, where limited edition products can create buzz and drive sales.
3. Athletic Performance Gear - The demand for high top sneakers tailored for bigger athletes presents a potential disruptive innovation opportunity for companies in the athletic performance gear industry.
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