Reebok's Box of Bacon is a Nod to Crossfitters on the Paleo Diet
Laura McQuarrie — July 24, 2014 — Lifestyle
This promotional box of bacon is Reebok's salute to members of the CrossFit community that follow the popular Paleo diet. Although training and having the right gear is important for preparing for any kind of sports activity, diet is also another huge part of what will separate those who are competing.
The Reebok Bacon Box was designed to be shared with those who adhere to the Paleolithic diet, containing meat that's uncured and totally free of nitrates, preservatives, MSG and sweeteners, making it a very clean and pure source of protein. In addition to handing out the boxes to amp up for the 2014 Reebok CrossFit Games, Reebok will also have a food truck at the games with a bacon-centric menu.
The Reebok Bacon Box was designed to be shared with those who adhere to the Paleolithic diet, containing meat that's uncured and totally free of nitrates, preservatives, MSG and sweeteners, making it a very clean and pure source of protein. In addition to handing out the boxes to amp up for the 2014 Reebok CrossFit Games, Reebok will also have a food truck at the games with a bacon-centric menu.
Trend Themes
1. Promotional Food Boxes - Using branded food boxes as a promotional tool to target specific communities with dietary preferences.
2. Paleo Diet Products - Creating products that cater to the needs of individuals following the popular Paleo diet, such as uncured and nitrate-free meat.
3. Branded Food Trucks - Integrating branded food trucks into sports events to provide unique and on-brand food experiences.
Industry Implications
1. Fitness Apparel - Fitness apparel companies could partner with food brands to create branded food boxes that align with their target audience's dietary preferences.
2. Food and Beverage - Food and beverage companies could create Paleo-friendly products that cater to the growing demand for this type of diet.
3. Event Marketing - Event marketing companies could utilize branded food trucks as a way to engage with event attendees and provide memorable food experiences.
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