Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
Tia Clarke — April 20, 2013 — Lifestyle
References: anheuser-busch & designtaxi
Iconic beer brand Budweiser has released a brand new can for 2013, which is shaped like a bow tie. The classy can is a modern and quirky design for the classic American beer brand. The design features a pinched-in middle section so that the can appears to be in two triangular shapes, and looks just like a bow tie when turned on its side.
The prototype for this new modern streamlined can has been in development since 2010. The fragile nature of the aluminium used to create these cans means that it can only be stretched by 10% before it starts to break. This is the 13th beer can design that Budweiser has developed since 1924. They are expected to be on shelves from May 6, 2013.
The downside of these beer cans is that they contain slightly less beer. The good side is, they look good!
The prototype for this new modern streamlined can has been in development since 2010. The fragile nature of the aluminium used to create these cans means that it can only be stretched by 10% before it starts to break. This is the 13th beer can design that Budweiser has developed since 1924. They are expected to be on shelves from May 6, 2013.
The downside of these beer cans is that they contain slightly less beer. The good side is, they look good!
Trend Themes
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2. Product Package Innovation - Brands can invest in exploring innovative product package designs that enhance the user experience while maintaining the brand's identity.
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Industry Implications
1. Food and Beverage Manufacturing - Manufacturers can explore designing unique and modern product packages that appeal to consumers' aesthetic sensibilities.
2. Packaging and Labeling - The packaging and labeling industry can invest in exploring innovative product package designs that enhance the user experience while maintaining the brand's identity.
3. Marketing and Advertising - Marketing and advertising agencies can venture into developing unconventional product packaging designs that differentiate their clients' products from competitors and appeal to consumers' unique tastes.
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