The Reebok Forever Campaign Offers Sponsorship for the Biggest Logo Tattoo
Michael Hemsworth — August 16, 2014 — Naughty
References: reebokforever & adweek
If you've ever considered getting a logo tattoo then the Reebok Forever campaign might be the perfect marketing approach for you. For the person who gets the largest Reebok logo tattooed on their body, the Reebok Forever campaign promises a year of CrossFit membership to help you live the true brand lifestyle.
Taking place in Sweden, the Reebok Forever campaign offers runners up a $725 consolation prize, which is given to help offset the effects of having a brand logo permanently on your skin. While the Reebok Forever is being panned by consumers and critics alike, the viral nature of the marketing technique has upped the ante in the sporting goods market and is setting new limits for what's considered appropriate measure for advertising.
Taking place in Sweden, the Reebok Forever campaign offers runners up a $725 consolation prize, which is given to help offset the effects of having a brand logo permanently on your skin. While the Reebok Forever is being panned by consumers and critics alike, the viral nature of the marketing technique has upped the ante in the sporting goods market and is setting new limits for what's considered appropriate measure for advertising.
Trend Themes
1. Branded Tattoo Contests - Opportunity for brands to engage consumers through unique and viral marketing campaigns.
2. Viral Marketing Tactics - Utilizing controversial or unconventional marketing strategies to generate buzz and attention for brands.
3. Sporting Goods Advertising - Exploring innovative and boundary-pushing methods to promote sports and fitness products.
Industry Implications
1. Advertising and Marketing - Opportunities for agencies to create impactful and attention-grabbing campaigns for brands.
2. Tattoo and Body Art - Potential for tattoo artists and studios to collaborate with brands on creative and lucrative projects.
3. Sports and Fitness - Brands in this industry can explore unconventional marketing strategies to differentiate themselves and engage with customers in new ways.
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