Burger King is Now Testing Cheesy Chips That are Coated in Doritos Crumbs
Katherine Pendrill — July 14, 2015 — Lifestyle
References: theimpulsivebuy & grubstreet
Burger King is reportedly testing out a new dish that features cheesy chips coated in crunchy Doritos crumbs. The dish is apparently borrowed from 7-Eleven's 'Doritos Loaded' snack, which featured cheese-filled nuggets encrusted in Doritos. While the 7-Eleven dish proved to be less popular than anticipated, Burger King is now looking to use the same product in its own stores.
The Burger King version of the cheesy chip will be available at a handful of Burger King test stores, some of which are in the New York area. According to recent reports, the Burger King Dorito-fy is exactly the same as the 7-Eleven dish, which has caused confusion among some customers. While it is unusual for a convenience-store product to move to a fast-food restaurant, the Dorito-fy could find a new home on the Burger King menu.
The Burger King version of the cheesy chip will be available at a handful of Burger King test stores, some of which are in the New York area. According to recent reports, the Burger King Dorito-fy is exactly the same as the 7-Eleven dish, which has caused confusion among some customers. While it is unusual for a convenience-store product to move to a fast-food restaurant, the Dorito-fy could find a new home on the Burger King menu.
Trend Themes
1. Dorito-fied Foods - Incorporating Dorito crumbs into fast food dishes could be a trend in the fast food industry.
2. Convenience Store to Fast Food - Taking popular convenience store snacks and introducing them in fast food chains could be a trend in the food industry.
3. Cheese-filled Nuggets - Creating cheese-filled nuggets could be a trend in the snack food industry.
Industry Implications
1. Fast Food - Fast food chains could incorporate popular convenience store snacks, like the Doritos Loaded, into their menus to attract new customers and increase sales.
2. Convenience Store - Convenience stores could create more unique and interesting snacks, like the Doritos Loaded, to attract customers looking for something new and different.
3. Snack Food - Snack food companies could develop new cheese-filled nuggets, possibly using Dorito crumbs, to appeal to consumers looking for bold and unique flavors.
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