Twitter and Mondelēz Partner Up to Create 3D-Printed Oreos
Farida Helmy — March 6, 2014 — Social Media
Giving cookie cravings a lot of weight and upgrading the tech behind them, Oreo is doing the impossible and making edible 3D-printed Oreos a reality for the South by Southwest Interactive festival.
Created by vending machines with a three-dimensional printing system, the 3D-printed Oreos are now available thanks to the partnership between Mondelēz International and Twitter. Oreo fans will now be able to have "deliciously hyper-personalized and customized snacks based on real-time data collection," says the team at Mondelēz.
Users at the festival will be able to browse trending flavors and choose from 12 flavors that they then can actually then watch as their customized cookies get built -- the whole process takes just two minutes.
"Now, we're connecting trending moments to the cookie itself," says Bonin Bough, vp of global media at Mondelēz.
Created by vending machines with a three-dimensional printing system, the 3D-printed Oreos are now available thanks to the partnership between Mondelēz International and Twitter. Oreo fans will now be able to have "deliciously hyper-personalized and customized snacks based on real-time data collection," says the team at Mondelēz.
Users at the festival will be able to browse trending flavors and choose from 12 flavors that they then can actually then watch as their customized cookies get built -- the whole process takes just two minutes.
"Now, we're connecting trending moments to the cookie itself," says Bonin Bough, vp of global media at Mondelēz.
Trend Themes
1. Customized 3d-printed Food - Opportunities arise to develop personalized food, made quickly, and using 3D printing technology.
2. Real-time Data Collection for Customization - There's a need for real-time data gathering and analysis to help create personalized and customized products.
3. Interactive Food Vending Machines - Opportunities exist to create vending machines that offer interactive experiences and personalized food options using technology like 3D printing.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can explore the potential of 3D printing and real-time data collection to create customized and personalized food products.
2. Vending Machines - Vending machine companies can explore the possibilities of creating interactive and personalized vending machines using 3D printing and real-time data collection technology.
3. Advertising and Marketing - Advertising and marketing firms can use technology like 3D printing and real-time data collection to create interactive and personalized experiences for their clients' products.
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