This Fedex Commercial Emphasizes the Importance of Speed
Jonathon Brown — February 27, 2013 — Marketing
References: fedex & adsoftheworld
This FedEx commercial is all about speed. Whether it’s FedEx delivering packages, the FedEx Nascar team or chickens that lay eggs already perfectly cooked, FedEx clearly values speed.
This commercial is only 16 seconds long and intended for use online. It’s the type of commercial you might expect to see before a popular video on YouTube. In the commercial, a barn full of clucking chickens starts the scene before a man in a Nascar uniform with FedEx on the front walks in. He immediately lifts up one of the chickens and leans in to grab underneath it. Instead of pulling out two whole eggs, he pulls out a plate with perfectly cooked eggs.
The tag line for this FedEx commercial is “It’s good to be fast.”
This commercial is only 16 seconds long and intended for use online. It’s the type of commercial you might expect to see before a popular video on YouTube. In the commercial, a barn full of clucking chickens starts the scene before a man in a Nascar uniform with FedEx on the front walks in. He immediately lifts up one of the chickens and leans in to grab underneath it. Instead of pulling out two whole eggs, he pulls out a plate with perfectly cooked eggs.
The tag line for this FedEx commercial is “It’s good to be fast.”
Trend Themes
1. Speedy Delivery Services - The trend towards fast delivery services in response to increasing consumer demand creates an opportunity for innovative companies to improve logistical efficiencies.
2. Comically Absurd Advertising - Creative and humorous advertising campaigns can create a memorable impact, engaging viewers and driving brand awareness.
3. Hyper-realistic Branding - Emphasizing the benefits of a product in an exaggerated or impossible way creates a distinct and memorable brand presence.
Industry Implications
1. Logistics and Shipping - As the demand for fast and efficient delivery services continues to grow, companies that embrace emerging technologies and strategies to facilitate speedy delivery will thrive.
2. Advertising and Marketing - Ad agencies that prioritize creativity and humor in their advertising campaigns can provide an edge in an increasingly crowded digital landscape.
3. Food and Beverage - Hyper-realistic branding can be a powerful tool for engaging consumers and differentiating brands in a crowded market.
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