Reebok's Runners Have Shoes Delivered to Your Door
Laura McQuarrie — August 30, 2014 — Marketing
References: fitness.reebok & adweek
If you're living in New York and have been dying to get your hands on a pair of the Reebok ZJet sneakers, with the #ReebokHDS campaign, it's extremely easy to have the shoes delivered to your door.
New Yorkers who tweet their shoe size and address with the #ReebokHDS tag are eligible to make use of Reebok's Human Dispatch Service. This service shows off the true speed of the shoes by having each pair of shoes delivered by a delivery person on foot. As well as simply reinforcing personal service, the Human Dispatch Service also serves as a testimony for the shoes, showing off how the unique features of the ZJet running shoe, such as how it "propels the runner forward with the power of air."
New Yorkers who tweet their shoe size and address with the #ReebokHDS tag are eligible to make use of Reebok's Human Dispatch Service. This service shows off the true speed of the shoes by having each pair of shoes delivered by a delivery person on foot. As well as simply reinforcing personal service, the Human Dispatch Service also serves as a testimony for the shoes, showing off how the unique features of the ZJet running shoe, such as how it "propels the runner forward with the power of air."
Trend Themes
1. Personal Delivery Services - Opportunity for delivery companies to specialize in personalized, on-foot delivery services for niche products.
2. Customized Social Media Campaigns - Companies can create custom hashtags on social media platforms to engage customers and offer personalized experiences.
3. Product Endorsements Through Delivery Innovation - Opportunity for brands to endorse their products by showcasing the speed and efficiency of delivery services, while providing a unique experience for customers.
Industry Implications
1. Delivery Services - The delivery industry can offer personalized, niche services for specific products by innovating with on-foot delivery and social media engagement.
2. Sports Apparel - Sports apparel brands can showcase their products by offering unique delivery experiences through innovative delivery services.
3. Social Media Marketing - Marketing firms can create custom social media campaigns for their clients, leveraging innovative delivery services to offer personalized experiences and engage with customers on a deeper level.
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