The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
Katherine Pendrill — February 1, 2016 — Lifestyle
References: newsroom.uber & bustle
In honor of Animal Planet’s annual Puppy Bowl, Uber is launching a new dog delivery promotion called 'UberPuppies.' Similar to the 'UberKittens' promotion launched during National Cat Day, the new campaign will involve delivering adoptable animals to the workplaces of pet-loving employees.
The 'UberPuppies' promotion will take place on Wednesday, February 3rd between 11am and 2pm. During this time, Uber customers in Atlanta, Cleveland, Dallas, Baltimore, Washington, D.C., Los Angeles, Indianapolis, Phoenix and Seattle will be able to request a puppy delivery. The puppy visits last 15 minutes and all of the animals involved will be available for adoption. While UberPuppies comes with a price tag of $30, the majority of this money is donated to the pet welfare organization Bideawee. Animal Planet will even match the donations to help raise even more money for animals in need.
The 'UberPuppies' promotion will take place on Wednesday, February 3rd between 11am and 2pm. During this time, Uber customers in Atlanta, Cleveland, Dallas, Baltimore, Washington, D.C., Los Angeles, Indianapolis, Phoenix and Seattle will be able to request a puppy delivery. The puppy visits last 15 minutes and all of the animals involved will be available for adoption. While UberPuppies comes with a price tag of $30, the majority of this money is donated to the pet welfare organization Bideawee. Animal Planet will even match the donations to help raise even more money for animals in need.
Trend Themes
1. Animal Adoption Deliveries - Delivering adoptable animals to workplaces through on-demand services presents an opportunity for increased pet adoption rates.
2. Charitable Delivery Promotions - Launching promotions that combine charitable donations with unique delivery experiences can raise funds and awareness for worthy causes.
3. On-demand Animal Services - Expanding on-demand services to include animal deliveries can create new revenue streams and attract a wider customer base.
Industry Implications
1. Ride-sharing - Ride-sharing companies can partner with animal shelters to offer on-demand animal deliveries, increasing customer engagement and strengthening brand loyalty.
2. Non-profit - Non-profit organizations involved in animal welfare can collaborate with on-demand delivery platforms to raise funds and increase pet adoptions through innovative campaigns.
3. Pet Services - Pet service businesses, such as grooming or pet sitting, can explore partnerships with on-demand delivery companies to expand their offerings and reach pet owners in new ways.
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