The Doritos Roulette Bag Contains a Few Painfully Hot Chips
Meghan Young — October 14, 2014 — Business
References: business.financialpost & buzzfeed
The bag of Doritos Roulette chips takes snacking to a more interactive level. Playfully painful, each bag contains a few very hot chips that essentially turns the eating experience into a game. People can easily pass around a bag of Doritos Roulette chips in order to see who gets what when. A fun gimmick, it brings new life to the art of eating chips.
After all, Doritos Roulette essentially brings attention to the fact that eating such snacks is a very passive activity. It often accompanies a larger event, be it watching a movie or attending a party. Launched by PepsiCo, the Doritos Roulette chips was first launched in Canada, to the disappointment of many around the world.
After all, Doritos Roulette essentially brings attention to the fact that eating such snacks is a very passive activity. It often accompanies a larger event, be it watching a movie or attending a party. Launched by PepsiCo, the Doritos Roulette chips was first launched in Canada, to the disappointment of many around the world.
Trend Themes
1. Interactive Snack Experience - Creating playful and engaging snacks with interactive elements can enhance the eating experience.
2. Gameified Food Products - Developing food products that incorporate game-like elements can add novelty and excitement for consumers.
3. Unpredictable Food Variants - Introducing food items with unexpected or varying levels of spiciness can create a unique and engaging eating experience.
Industry Implications
1. Snack Food - The snack food industry can explore new ways to make eating snacks more interactive and entertaining.
2. Food Packaging - The food packaging industry can develop innovative packaging solutions that incorporate game-like elements to enhance the consumer experience.
3. Food and Beverage - The food and beverage industry can experiment with unexpected flavor variants to surprise and engage consumers.
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