Alcohol brands increase Millennial influence with memorable interactions
Implications - Well aware that millennials are constantly on the lookout for the next best thing, alcohol brands are increasing their influence among this demographic by creating fully immersive moments that make long-lasting impressions. Temporary activations offering hands-on experiences and one-of-a-kind product interactions not only capitalize on the younger consumer's fear of missing out, but also allow brands to carefully curate an environment that gets their unique messaging across in an engaging way.
Workshop Question - What can your brand do to turn your products, campaigns or marketing activations into memorable moments? How could you adapt your messaging to appeal to consumers like Millennials?
Trend Themes
1. Experiential Marketing - Brands are capitalizing on the younger consumer's fear of missing out by creating fully immersive moments that make long-lasting impressions.
2. Customized Experiences - Consumers can tailor their experience to their liking through customizable drink bars, immersive event tours, and interactive tasting activations.
3. Poignancy Principle - Brands pull outrageous stunts and use unique ways to enthrall their consumers, fostering a memorable, emotional connection to their products.
Industry Implications
1. Food and Beverage - Immersive events, interactive tastings and customizable drink bars have particular appeal to the alcohol sector.
2. Marketing and Advertising - Experiential marketing is becoming extremely popular across the beverage industry, opening up huge innovation opportunities for marketers.
3. Hospitality - Canine-staffed pop-ups and immersive tequila events are just some of the hospitality trends that are enhancing customer experiences.
7 Featured, 60 Examples:
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Date Range:
Aug 15 — May 16
Trending:
Hot
Consumer Insight Topics:
