The Schweppes Campaign Features Artistic Grayscale Photography
Meghan Young — November 30, 2012 — Naughty
References: mknorway & ibelieveinadv
The Schweppes campaign takes to the water to show just how much people will revel in the brand's refreshing, thirst-quenching drink. Appropriately bubbly, the images could have taken a more lighthearted approach, but the artistic black and white shots in the Schweppes campaign are in line with the sophisticated image this brand has maintained over the years.
Conceived and executed by MK, an ad agency based in Oslo, Norway, the Schweppes campaign revolves around the words 'boost,' 'dream' and 'love' to describe the relationship between the drinker and the taste of the drink. These words are visualized through the dance-like movements of the model submerged underwater.
The Schweppes campaign was art directed by Doffen Trellevik, Ole Færøvik and Armando Zuniga with creative direction by Armando Zuniga and photography by Adam Taylor.
Conceived and executed by MK, an ad agency based in Oslo, Norway, the Schweppes campaign revolves around the words 'boost,' 'dream' and 'love' to describe the relationship between the drinker and the taste of the drink. These words are visualized through the dance-like movements of the model submerged underwater.
The Schweppes campaign was art directed by Doffen Trellevik, Ole Færøvik and Armando Zuniga with creative direction by Armando Zuniga and photography by Adam Taylor.
Trend Themes
1. Underwater Advertising - Disruptive innovation opportunity: Explore the use of underwater environments as a unique and captivating advertising medium.
2. Artistic Grayscale Photography - Disruptive innovation opportunity: Combine artistic photography techniques with commercial advertising to create visually stunning and impactful campaigns.
3. Emotional Branding - Disruptive innovation opportunity: Utilize emotional connections and storytelling in advertising to cultivate a strong brand identity and resonate with consumers.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Experiment with unconventional advertising approaches to differentiate beverage brands in a competitive market.
2. Advertising/marketing - Disruptive innovation opportunity: Embrace innovative and visually appealing advertising techniques to capture audience attention and enhance brand perception.
3. Photography - Disruptive innovation opportunity: Incorporate artistic photography styles into commercial projects to attract clients seeking unique and impactful visuals for their campaigns.
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