David Lachapelle's Special T Ads Enter Three Magical Worlds
Meghan Young — November 6, 2011 — Marketing
Famed photographer David Lachapelle has brought his vibrantly imaginative photography skills to Nestle for their Special T ad campaign. As colorfully surreal as his Schweppes campaign that starred the stunning Uma Thurman, these series of Special T prints are full of childlike wonder.
Through the Special T ad campaign, Lachapelle brings to life different cultures in order to portray three different countries: India, Japan and China. It is these three countries that have inspired the new Special T tea flavors featured in the ad campaign.
The Special T ad campaign explores the idea that these fantastical flavors will burst onto taste buds with enthusiasm, inducing fun and fanciful fervor to the drinker.
Through the Special T ad campaign, Lachapelle brings to life different cultures in order to portray three different countries: India, Japan and China. It is these three countries that have inspired the new Special T tea flavors featured in the ad campaign.
The Special T ad campaign explores the idea that these fantastical flavors will burst onto taste buds with enthusiasm, inducing fun and fanciful fervor to the drinker.
Trend Themes
1. Imaginative Advertising - Opportunities for creating visually stunning and unique advertising campaigns that capture consumers' attention through surreal and imaginative elements.
2. Cultural Inspiration - Exploring and incorporating different cultures into branding and marketing strategies to appeal to a diverse consumer base.
3. Emotional Connection - Using creative storytelling and visual representations to evoke strong emotions and create a deep connection between the brand and the consumer.
Industry Implications
1. Food and Beverage - Incorporating vibrant and fantastical elements into food and beverage advertising campaigns to engage consumers and highlight unique flavors.
2. Photography and Art - Collaborating with renowned photographers and artists to create visually stunning campaigns that stand out in the crowded advertising landscape.
3. International Travel and Tourism - Creating immersive advertising campaigns that showcase the cultural richness and diversity of different countries to attract tourists and promote cultural exchange.
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