Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest
Laura McQuarrie — July 2, 2015 — Marketing
References: remezcla & virtual-strategy
In comparison to other alcohol products, tequila tends to be one that inspires spontaneity, daring and adventure—so it's fitting that Tequila CAZADORES is hosting a summer travel contest that will appeal to those with a wild side.
The Tequila CAZADORES 'Live Summer Unscripted' travel sweepstakes plays up the thrill that comes with jumping head-first into an activity without any planning. The tequila brand teases that five unique activities have been organized, although these will be completely unexpected experiences that will not be revealed until the winners of the travel contest arrive in Mexico.
Since the details of the travel adventure are so sparse, this is a powerful way to tap into the Millennial fear of missing out on something epic.
The Tequila CAZADORES 'Live Summer Unscripted' travel sweepstakes plays up the thrill that comes with jumping head-first into an activity without any planning. The tequila brand teases that five unique activities have been organized, although these will be completely unexpected experiences that will not be revealed until the winners of the travel contest arrive in Mexico.
Since the details of the travel adventure are so sparse, this is a powerful way to tap into the Millennial fear of missing out on something epic.
Trend Themes
1. Spontaneous Travel - Tequila CAZADORES' surprise travel contest taps into the trend of spontaneity, offering participants unexpected experiences.
2. Fear of Missing Out (FOMO) - By keeping the details of the travel adventure secret, the contest leverages the FOMO trend among Millennials.
3. Unscripted Experiences - The travel sweepstakes appeals to individuals seeking unpredictable and adventurous activities.
Industry Implications
1. Alcohol - Tequila brand CAZADORES innovates by organizing a surprise travel contest that aligns with the spirit of spontaneity.
2. Travel and Tourism - The travel contest creates opportunities for the industry to offer unexpected experiences and attract adventure-seeking consumers.
3. Marketing and Advertising - The contest taps into the trend of unpredictability in marketing, providing innovative ways to engage with target audiences.
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