The 'Mi Amor Dos' MLB Giants Ad is Passionately Fun
Michael Hemsworth — April 7, 2016 — Lifestyle
References: mlb & mccoveychronicles
Following on the success of a previous telenovela-style baseball commercial, the 'Mi Amor Dos' MLB Giants ad features players passionately speaking of their advertising efforts.
One of several commercials released by the MLB, the 'Mi Amor Dos' ad is entirely in Spanish with English subtitles. The ad helps to channel the passion of telenovela programs into the advertising efforts of the MLB brand, the Giants and the players.
The baseball commercial features Javier Lopez, Sergio Romo and Buster Posey in the new ad with all players speaking Spanish with ease. The passionate ad helps to offer a bit of comedic relief as well as garner attention from Spanish-speaking fans. The ad is one of several spots being released by the MLB to celebrate the return of the Giants.
One of several commercials released by the MLB, the 'Mi Amor Dos' ad is entirely in Spanish with English subtitles. The ad helps to channel the passion of telenovela programs into the advertising efforts of the MLB brand, the Giants and the players.
The baseball commercial features Javier Lopez, Sergio Romo and Buster Posey in the new ad with all players speaking Spanish with ease. The passionate ad helps to offer a bit of comedic relief as well as garner attention from Spanish-speaking fans. The ad is one of several spots being released by the MLB to celebrate the return of the Giants.
Trend Themes
1. Telenovela-style Commercials - Disruptive innovation opportunity: Creating engaging and humorous commercials in the style of telenovelas to capture the attention of different audiences.
2. Multilingual Advertising - Disruptive innovation opportunity: Incorporating multiple languages in advertising campaigns to reach diverse customer segments and amplify brand messaging.
3. Cross-cultural Marketing - Disruptive innovation opportunity: Leveraging cultural elements, such as telenovelas, to bridge gaps between different demographics and create meaningful connections.
Industry Implications
1. Sports Advertising - Disruptive innovation opportunity: Developing unique advertising approaches that combine sports themes with popular cultural elements to attract a wider audience.
2. Entertainment Marketing - Disruptive innovation opportunity: Integrating entertainment formats, like telenovelas, into marketing strategies to captivate viewers and create brand affinity.
3. Multicultural Advertising - Disruptive innovation opportunity: Designing inclusive advertising campaigns that embrace different languages, cultures, and traditions to resonate with diverse consumer groups.
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