This Innocent Brand Activation Featured a Three-City Tour
Rebecca Byers — March 7, 2016 — Marketing
References: eventmagazine
This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was staffed with brand ambassadors who introduced the range of juices through an informative mood boards, matching temperament and cravings with particular varieties of drink.
The Innocent brand activation visited Boxpark in London's Shoreditch, Spa Street in Manchester and New Road in Brighton. Consumers were invited to try samples of the juices, as well as handouts with information regarding the cultivation and production process.
Previously, the Innocent brand launched an unplugged festival that aimed to help individuals curb their smartphone addictions and get in touch with nature.
The Innocent brand activation visited Boxpark in London's Shoreditch, Spa Street in Manchester and New Road in Brighton. Consumers were invited to try samples of the juices, as well as handouts with information regarding the cultivation and production process.
Previously, the Innocent brand launched an unplugged festival that aimed to help individuals curb their smartphone addictions and get in touch with nature.
Trend Themes
1. Branded Mobile Markets - Incorporating the elements of a food truck, brands can offer mobile tours to create immersive brand activations and reach a broader market.
2. Informative Mood Boards - By using mood boards, brands can help consumers understand the different aspects of their products and better connect with them on an emotional level.
3. Digital Detox Events - As technology continues to dominate our lives, there is an opportunity for brands to create events that encourage people to disconnect and embrace nature.
Industry Implications
1. Beverage Industry - By creating unique, immersive brand experiences through mobile markets, companies in the beverage industry can increase brand loyalty and awareness.
2. Marketing Industry - Creating mood boards and immersive brand experiences are essential in marketing, and the use of mobile tours allows brands to reach a wider audience.
3. Event Planning Industry - With the rise of technology, there is a growing interest in digital detox events, and the event planning industry can capitalize on this trend by offering unique, nature-based experiences.
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