The 'Pub Plane' by Carlton Draught was Created for the Aussie Pub Tour Promotion
Michael Hemsworth — December 10, 2015 — Marketing
References: carltondraught & manofmany
Those who have ever wished that their flight had a pub inside the cabin are sure to be delighted by the 'Pub Plane' by Carlton Draught, which is innovatively retrofitted to be a private plane that has been transformed into a traditional Australian pub. Created as a promotional feature for the Aussie Pub Tour, the 'Pub Plane' by Carlton Draught has been outfitted with traditional marketing from the beer brand and made to feel like the perfect atmosphere for enjoying a pint or two (or three).
Set to hit five capital cities in seven days, the 'Pub Plane' by Carlton Draught is a clear example of experiential marketing that helps to create a lasting brand impression with consumer.
Set to hit five capital cities in seven days, the 'Pub Plane' by Carlton Draught is a clear example of experiential marketing that helps to create a lasting brand impression with consumer.
Trend Themes
1. Experiential Marketing - The 'Pub Plane' shows the potential for experiential marketing to be taken to new heights with immersive brand experiences.
2. In-flight Entertainment - The 'Pub Plane' highlights the opportunities for airlines to offer differentiated in-flight entertainment experiences that cater to diverse consumer preferences.
3. Retrofitted Transportation - The 'Pub Plane' demonstrates the emergence of retrofitted transportation options that can be customized for unique use cases such as promotional experiences or corporate events.
Industry Implications
1. Beer & Alcohol - The 'Pub Plane' highlights the potential for beer and alcohol brands to create memorable branded experiences that engage consumers and generate buzz.
2. Aviation & Transport - The 'Pub Plane' points to the rise of unique and differentiated transportation experiences that offer added value and unique selling propositions (USPs) for consumers and businesses.
3. Events & Entertainment - The 'Pub Plane' illustrates the potential for events and entertainment companies to collaborate with brands to create unique and immersive experiences that engage audiences and create brand loyalty.
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